My favorite feature of the extension is that it blocks ugly, frustrating, and just plain annoying advertisements with interesting, colorful, and surprisingly informative ads. Also, I do not have to feel guilty for blocking the advertisements on the site because, as Lee Mathews explains:
Unlike extensions such as AdBlock, DoGooder doesn't actually block a publisher's original ads. Instead, it loads them and then covers them up with its own ads. That's a good thing for publishers, since it means their ad impressions won't be affected. DoGooder also maintains a whitelist of websites which have similar advertising practices, and the extension allows users to flip back to the original ads if they wish to do so.The only thing I wish I could change with DoGooder is the added icon to the Chrome interface. I hope this will be optional in the future. For additional details about the DoGood program, check out the DoGood Headquarters website.
The DoGooder Extension is available for Chrome and Firefox. I highly recommended it!