June 23, 2010

eReaders Become More Affordable

If you are interested in buying an eBook reader, now is the time. Several new models of readers are coming out soon. Also, several popular eReaders have recently dropped in price.

As we have mentioned previously, Borders is getting into the eBook game. The company is launching its own eBook store, and will soon be selling two new eReaders. In addition to the Sony eReaders it currently sells, Borders is adding the Kobo eReader and also the Libre Pro from Aluratek to the lineup. The biggest thing about these new eReaders is their price. The Kobo eReader costs $149.99, while the Libre Pro is only $119.99. Each of these new eReaders, if purchased through Borders, will also come preloaded with 100 free classic books.

Barnes and Noble is also releasing a new version of its popular Nook eReader. The new Nook Wi-Fi costs $149, and has almost all of the same features as the Nook that was released last year. The only difference is that the Nook Wi-Fi does not have built-in 3G connectivity, so you can only directly donwload books to your Nook if you have a Wi-Fi connection. Barnes and Noble has also dropped the price on the older version of the Nook, now called the Nook 3G, to $199.

Not to be outdone, Amazon has dramatically cut the price of its Kindle 2 eReader, to $189. Just recently, it was selling for $259. The Kindle is now also available for purchase in Target stores.

Meanwhile, sales of the the Apple iPad show no signs of slowing down. Apple announced that, in only 80 days, it has sold over 3 million iPads. Compare this to estimated sales on the Kindle, which in approximately 2 years has sold 3 million units.

With the many different eReaders now available at a wide range of price points, now is an excellent time to try one out.

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