September 13, 2009

New Search Engine Geared toward Muslim Web Users

A new search engine called ImHalal.com aims to "create a safe and clean environment for Muslims who search the Web" by filtering out content that is haraam or forbidden by faith. The site will warn people if they enter a search query which might result in explicit content. There is a three layer filter. Words like porn and rape are given a rating of three and are blocked completely. Terms such as beer and pork are given a rating of one so that the user can continue their search if they feel that the results will be appropriate.

Mainstream search engines have come in for criticism in many parts of the world for displaying content that is offensive to local culture, or even against local laws. This site, launched earlier in September, has received over 400,000 unique visitors so far, according the the creators.

Read the complete story from ABC News
here.

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