December 2, 2008

Television vs. The Internet

According to Jon Stokes, writing on Ars Technica, Americans still watch television more hours per week, then they spend on the Internet:

"If a new study by Nielsen is accurate, reports of the video star's death at the hands of the Internet have been greatly exaggerated. The ratings company tracked the time that Americans spend with the three main "screens" in their life — TV, Internet, and the mobile phone — and found that TV still rules. The study claims that Americans broke new records in TV watching during the 2007-2008 season: households averaged 8 hours and 18 minutes per day, or an average of 4 hours and 45 minutes per person per day. These figures are the highest on record, and they represent a quarterly increase in addition to a yearly increase.

Both regular and time-shifted TV viewing are on the rise, with time-shifted viewing posting a whopping 52.5 percent year-over-year increase from the third quarter of 2007 to the third quarter of 2008; regular viewing was up only 4.1 percent."

[via Stephen's Lighthouse]

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