June 28, 2009

Internet Smackdown: Google v. Facebook

Fascinating article about the battle between Google and Facebook for Web domination from Fred Vogelstein, in Wired. Vogelstein writes:
"Today, the Google-Facebook rivalry isn't just going strong, it has evolved into a full-blown battle over the future of the Internet — its structure, design, and utility. For the last decade or so, the Web has been defined by Google's algorithms — rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg's vision, users will query this "social graph" to find a doctor, the best camera, or someone to hire — rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now."

Google is my search engine of choice. I also use Reader, Docs, and other services. From my limited use of Facebook, I cannot imagine it replacing Google for me anytime soon.

Read the full story, Great Wall of Facebook: The Social Network Network's Plan to Dominate the INternet -- And Keep Google Out.

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