Bing, Microsoft’s new search engine, is gaining ground on its chief rival, search engine giant Google, reports Art Technica.
Bing was launched in June and quickly picked up 8% of the search engine market share, mostly from Yahoo.com. Google held 78% of the search engine market that month. In July, however, while Bing’s share of the market increased 1%, Google’s dropped by the same amount.
Bing has several interesting features that have prompted people to take a look. Many of them appear to be staying with the Microsoft product.
Along with Yahoo’s 10% market share, and last week’s announcement of a deal between Yahoo and Microsoft that would make Bing the search engine for all of Yahoo's sites, Google’s search engine dominance looks like it might be in for a challenge.
(Never tried Bing? Take a blind search test.)