Bing Gains (a Little) Ground on Google

Bing, Microsoft’s new search engine, is gaining ground on its chief rival, search engine giant Google, reports Art Technica.

Bing was launched in June and quickly picked up 8% of the search engine market share, mostly from Yahoo.com. Google held 78% of the search engine market that month. In July, however, while Bing’s share of the market increased 1%, Google’s dropped by the same amount.

Bing has several interesting features that have prompted people to take a look. Many of them appear to be staying with the Microsoft product.

Along with Yahoo’s 10% market share, and last week’s announcement of a deal between Yahoo and Microsoft that would make Bing the search engine for all of Yahoo's sites, Google’s search engine dominance looks like it might be in for a challenge.

Stay tuned.

(Never tried Bing? Take a blind search test.)