From the HarperCollins press release:
"Advances in digital technology and distribution are creating exciting and new opportunities for book publishers and authors every day," said Brian Murray, President and CEO of HarperCollins Publishers. "Part of our mission is to help authors find new and complimentary ways to present their ideas to consumers through multiple platforms, formats and channels. A video edition of Jeff's book is a terrific example of a new product that is both a viral marketing tool and hopefully a new revenue stream."
You can see a 2 minute sample of this title through Amazon.com here. Is this just a gimmick? A good companion to print material? Just another name for "lecture" or "documentary"? Leave us a comment and let us know what you think!