March 23, 2009

Baby Boomers Are Adopting New Technology Faster than Others

A new Consumer Electronics Usage Survey from Accenture indicates that Baby Boomers (those over 45 years old) are adopting consumer technology nearly 20 times faster than younger generations. Meanwhile, use and adoption by Gen Y (18-28 years old) seems to have leveled off.

According to the report, Boomers:
  • increased reading blogs and listening to podcasts by 67% year over the year; nearly 80 times faster than Gen Y (1%);
  • posted a 59% increase in using social networking sites — more than 30 times faster than Gen Y (2%);
  • increased watching/posting videos on the Internet by 35% — while Gen Y usage decreased slightly (-2%);
  • accelerated playing video games on the go via mobile devices by 52% — 20 times faster than Gen Y (2%); and
  • increased listening to music on an iPod or other portable music player by 49% — more than four times faster than Gen Y (12%).

[via iLibrarian]


Maria said...

What about Gen X? :)

Charles Hartley said...


Accenture chose to focus on and compare findings of Generation Y and the Baby Boomers because their contrasts were more striking versus comparisons with Generation X. We of course understand that Generation X is an important demographic group in the consumer technology arena. But for our purposes here we chose to compare Generation Y with the Boomers to get a more sharp set of comparisons.

Charlie Hartley