March 12, 2009

Social Networking Outpaces Email Around the World

More evidence that social networking is becoming one of the main reasons people access the Internet.

New statistics from Nielsen Online show that by the end of 2008, social networking had overtaken email in terms of worldwide reach. Sixty-eight percent of Internet users around the world used social network sites last year, compared to 65.1% for email. The most popular online activities remain search and Web portals, with around 85% reach, and the websites of software manufacturers.

This growth is led by Facebook, which is outpacing the growth of all other social network sites by ten times.

Social networkers spent 63% more time on member communities than they did in the previous year. Again, Facebook led the way, with its members spending 566% more time on it than in 2007.

Read the full report on

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