April 23, 2009

Traffic to Newspaper Websites Up 10.5%

While more and more print editions of newspapers fold, newspaper websites attracted an average of 73.3 million unique visitors per month in the first three months of 2009, a 10.5% jump from the same period last year, according to Nielsen Online.

The average number of pages views climbed nearly 13 percent to 3.5 billion. Both figures were the highest since 2004, according to the Newspaper Association of America, which commissioned the analysis.

The Nielsen figures are the latest to show a growing audience for newspapers on the web, even as publishers continue to struggle in their search for a viable online business model to replace falling print revenue.

[via Yahoo Tech]

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