April 15, 2009

Men and Women Use the Internet Differently

Men make up a minority of the overall Internet population – those who access the Internet at least once a month from any location. There are 95.9 million men online (48.2%) and 103.2 million women online (51.8%).

However, according to eMarketer, men go online more often; are more active on social networking sites; read and write more blogs; listen to more podcasts; stay on for longer; and are not as bothered by "websites cluttered with ads" as women are.

The U.S. male Internet population is evenly split between those under and over the age of 35, with the largest group falling between 35 and 44. "Marketers may be overlooking a valuable demographic if they target only 18-to-34-year-old males. Advertising messages steeped in college humor and sex do not resonate with the millions of male Internet users who are researching products and services — and jobs — while shopping and connecting with friends and family," writes eMarketer.

This report confirms earlier reports on how men and women use the Internet differently. In 2008, four reports compared the behaviors of men and women online:
[via ars technica]

No comments: